363. The Reason Your Team Doesn't Listen

Your communication problem isn't because people aren't talking — it's because people aren't listening.
Just like adding highway lanes increases traffic through "induced demand," adding communication channels creates more noise, not better communication.
The average employee has 23+ hours of meetings per week plus 120+ emails — everybody is sending, nobody is receiving.
Talking has no limit, but listening does; the human brain has a hard limit on working memory and attention.
Communication isn't successful because you said it — it's successful when someone changes their behavior based on what they heard.

Stop measuring communication by how much you say; start measuring it by how much people actually absorb.
Eliminate communication channels instead of adding them — identify one channel that could disappear tomorrow without anyone missing it.
Before creating another memo, deck, video, or meeting, ask: "Will this help people hear better, or just add to the noise?".
When people claim not to know things that were communicated multiple times, the problem is too much communication, not too little.
Confirm what people heard instead of just broadcasting more information.

Count how many communication channels your company currently uses (email, Slack, Teams, meetings, project management tools, CRM, etc.).
Pick one channel that could be eliminated and actually eliminate it.