209. The Falsity of Stagnation

Business growth is not a constant upward trajectory; it includes peaks, valleys, and plateaus.
Experiencing a plateau doesn't necessarily indicate stagnation; it can be a natural phase in the growth cycle.
Drawing from Erik Erikson's stages of human development, particularly the conflict between generativity and stagnation in middle adulthood, the article parallels this to business growth phases.
Perception plays a crucial role; what might seem like stagnation could be a period of consolidation and preparation for the next growth phase.

Recognize that plateaus are a normal part of business development and not inherently negative.
Use plateau periods to reassess strategies, refine operations, and prepare for future growth.
Maintain a long-term perspective, understanding that short-term slowdowns can lead to stronger, more sustainable progress.

Evaluate your current business phase: Are you truly stagnant, or are you in a strategic pause?
Identify areas where consolidation can strengthen your foundation for the next growth phase.
Communicate with your team about the nature of growth cycles to align expectations and maintain morale.